Rachel Pedersen is an entrepreneur that runs an agency and teaches social media marketing.

Our goal with this website was to tie in all of her business entry points while creating a way for a visitor to self identify what kind of services they need. With her two seperate business models being a done for you service and the other a learning platform it created two completely different audiences.

We achieved our goal by using various lead magnets for each ideal target audience and placed them throughout the site to guide each audience to identify themselves and enter a funnel.